Slow Loading Websites

by seoadmin | 12,02,1919 | Did You Know

Slow Loading Website | Bad for Business

Have you ever provided a bad Google Review for a business that was slow to provide service?

SLOW SERVICE INSIDE

As a consumer, you would appreciate a sign like this before you entered a business.

As a business owner, you would never hang a sign like this in your store. But this is what Google is planning to do on websites.

Google Chrome announced a plan to introduce badging. As a way to encourage publishers to improve site speed. Google proposed a contextual menu on links that will tell users before they click, that a site is slow. The goal is to reward fast sites.

This is Google’s announcement that puts site publishers on notice. Page speed has become even more important. Google intends to reward fast web pages, at the expense of slow pages. Page speed has always been important. From the earliest days of the Internet, faster pages converted at higher rates.

A fast-loading site is important regardless of anything Google does. In the not too distant future. Slow loading pages may experience increasing pressure to survive.

For a FREE, NO OBLIGATION page speed report.

How to Get and Ask for Google Reviews

by seoadmin | 11,29,1919 | Did You Know

Being humble is usually a good thing. But in business, it’s not very helpful.

With Google dominating online search. It makes sense that you put focus on what Google needs to rank your business. One of those things is getting reviews on your Google.

Online customer reviews narrate a brand’s story. And statistics show that shoppers take note. Consumers read, write, and expect replies to their reviews. Which means reviews are a valuable asset to your business.

To illustrate how important reviews are to consumers. we did research, conducted surveys, and a whole lot of digging to uncover more than 100 online review statistics you need to know.

As well as being essential ranking signals for local SEO. Online reviews from clients and customers are one of the most powerful ways of promoting trust and confidence.

To highlight this, a recent survey from Zendesk found that 90% of respondents claimed. That positive reviews affected their purchasing decisions. With 86% saying negative reviews were also an influence. In other words, reviews matter.

10 Key Benefits of SEO for your Business

by seoadmin | 03,24,1919 | SEO

SEO is the best Return on Investment

SEO has major benefits for websites and can lead to long-term exponential growth. Brands that invest in SEO can build credibility and trust with audiences. Making it a pivotal part of a digital marketing strategy.

Here are 10 reasons why you should use SEO

SEO Boost Business Credibility

When people search they are searching for exactly what they want. Be it information, a product, or a service. Unfortunately in today’s world, people don’t have time to waste. They do not want to start reading content on a webs page only to find out it is not the correct information.

A website that ranks on the first page, or better yet, high up on, a search engine results page, has tremendous value. Search engines, especially Google, have a very complex formula (algorithm). This algorithm uses over 200 factors to determine the order in which websites are listed.

SEO Provides a Competitive Advantage

Everyone has competitors. Locally, Nationally and Internationally. Chances are your competitors are investing in SEO.

Fortunately, there are many ways to invest in SEO services. Having some SEO performed on your website is better than none at all.

SEO will help you compete with much larger competitors. Large companies that have a chain of stores will not spend the time or money to optimize their website to be found where you are.

Let Regina SEO help identify and analyze your competitors

SEO Can Be Tracked

With SEO, you can track changes in rankings, conversions, and website traffic. Adding analytics to your website will allow you to review your site traffic.

Unless your customers tell you they say your billboard or heard your radio ad. You won’t know if your marketing is working or not.

Even if you are advertising online, make sure you link your ads to a specific page on your site. Not always the home page.

These insights to used adjust and improve your SEO strategy.

SEO Improves User Engagement Rates

If your business doesn’t sell cars, would you want people calling, or coming into your store looking to buy a car? Proper SEO on your site will help direct people looking for what you are offering.

If the title of your product page is simply called PRODUCTS. Google will not know what type of products you sell. Are you selling GOLF PRODUCTS? HAIR CARE PRODUCTS?

Be descriptive in your page titles. If Google can index your website under a specific category it will help your business website be found for the right search.

SEO Improves Website Usability

SEO is about making your site search-engine-friendly. But it also improves the experience a customer has when visiting your website.

A website that is difficult to navigate will only discourage a user from continuing. If the information on the website is difficult to read, it also frustrates users.

Factors such as quality of content and easy site navigation will improve the usability of the site. These are factors in Google’s algorithm.

SEO Improves Local Search

Yes, you still need SEO if you just provide products or services locally. The purpose of SEO is to find new customers. If a person doesn’t know about your business they aren’t searching for your business. They are searching for a specific product, service, or information.

The main factor with Local SEO is to make sure your business has the correct address, contact information, and hours listed. Nothing worse than someone finding your business on Google or another directory only to have an old phone number, wrong business hours, or worse an old address.

How Google Works

by seoadmin | 02,25,1919 | Google Algorithm

How Google Searches the Web

Google needs to find and index your site

Simply launching a website will not guarantee success

Google’s search engine is a powerful tool. Without search engines, it would be impossible to find the information you need. For those of us old enough to remember using a library. When you wanted more information on a particular topic, you went to the library. Now imagine a library without a card catalog, Dewey Decimal System or a librarian. You would have to walk up and down the isles of books, hoping to find the book you are looking for.

How long would you do that before giving up? Exactly.

Search Engines are very Important!

If people don’t know about you (your website), then they aren’t searching for you (your website)

People search the web for the product or information they are seeking. If people know about your website then they would just go directly to your site. Over 90% of all activity on the web starts with a search engine.

See our article on The 4 Types of Web Searches.

Without the Dewey Decimal System, libraries would have been very, very hard to use. With the internet being the new library. Search engines are the new ‘card catalog’. When the internet first launched, there were many search engines. Alta Vista, Ask Jeeves, Lycos, AOL and many more. These search engines were vital for people to find websites they were looking for. But when you think about it, when the internet first started, there weren’t that many websites. But there were a lot of search engines. Now with millions of websites, there are only a handful of search engines. Why? Because of Google. In the past, search engines like Yahoo manually added websites to their database. Back in the day, web developers or individuals had to “submit” their new websites to search engines. Once the website was entered into the search engine’s database, it became searchable. But Google was able to use a special algorithm to generate search results. While Google shares general facts about its algorithm. The specific formula is a company secret. This helps Google remain the most popular search engine. Google uses automated programs called spiders or crawlers. Like most search engines. Also like other search engines, Google has a large index of keywords and where those words are found. What sets Google apart is how it ranks search results. This determines the order Google displays results on its results page (SERP).

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Target All The Right Customers

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Analyze & Increase Traffic and Conversions

How We Deliver The Results That You Want!

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What We Do

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