SEO Scams

SEO Scams

SEO SCAMS TO WATCH OUT FOR

Unfortunately there are a whole host of them out there

SEO SCAMS

It’s hard enough to convince businesses they needs SEO

Now we have to watch out for SEO scammers

Years ago (and they still happen) you would get phone calls from “Microsoft” saying that you have a virus or your there is something wrong with your computer. They will walk you through how to fix it … TOTAL SCAM.

Then there were the emails from Nigerian prince’s that wanted to share their fortune with you. You just needed to send them you bank information.

As long as there has been people, there have been bad people. We are sure there were cavemen trying to sell fake mammoth skin boots.

Anyway, on this page and our Facebook page, we will try and keep you up to date with other SEO SCAMS we encounter.

SEO SCAMS

Information and Resources on known SEO Scams

411 CanPages

Suddenly an email will show up in your inbox with an attached PDF invoice from 411 CanPages, Represenative Julie Manning. A close look at the invoice you will see:

  • No phone number to call
  • No email address to respond to
  • No website address to visit

Not that it is not a sign of a scam, but it is suspicious. They may just have a bad designer of invoices.

Also on this invoice, the description is for “TOP BOLD PROFILE – Company Profile”. That is pretty vague, but again, they may just be clueless on how to describe services on an invoice.

There address is also a P.O. Box, not normally a bad thing, but it does add to the whole suspicion of it all.

But lastly, thanks to Google, you can just search for 411 Direct Pages you will find lots of other links to stories of scams.

If you want help with all of this and more, we here at Regina SEO would look after these instances and more.

Companies Calling Claiming to be Google

Google is the king when it comes search engine optimization. Everyone wants to be listed on the first page of Google. They have their own list of things you need to follow to be listed. But …

Google will not call you. They have a lot of things on the go and your page rank / organic listing is not one of them.

When you receive one of these calls from one of these companies claiming to be Google, just think about what they say when they call.

  • They will claim that your website is not listed on the first page of Google, but they also ask what your business name is or what your website is. Don’t you think they should already know who you are if they called you to say you Google listing is not where it could be?
  • If you want to get them to hang up on you, then tell them you are an SEO Company and they will just hang up. At least they do when we tell them this. Would a reputable company do this?

It is our opinion … you should work with a company that you find and trust. Any company that is calling you out of the blue to help you with SEO is also probably calling all of your industry competitors. Newspapers, yellow pages, phone book companies. They all have call centres and are calling anyone and everyone.

Just imagine you and 5 competitors. None of you are having SEO performed on your site. Then suddenly a phone directory company calls you to sell you SEO. It might all sound good, but if you go with them, they are probably only days away from calling all of your competitors. Now suddenly where you and your competitors were all at the same level for free, you are now all on the same level but paying them to be on that same level. Provided all of them sign up.

Find an SEO company of your own to work with. They will be more dedicated and thankful than a big company who is calling all companies.

 

Why do you even have a website?

Why do you even have a website?

Search Engine Optimization Blog

SEO Matters. It's a serious business too.

So why do you even have a website for your business?

Having a website is not a ‘bucket list‘ item.

It’s not something you develop or have developed and then just leave it. Would you hire an employee, put them in a cubicle and never talk to them, never train them? So why treat your website like that.

 

Bad Website Example

Would you buy stocks from this website??

If your site isn’t current or has not been updated in months or years, you are just telling your visitors you don’t have anything new to say or worse you don’t care.

When site visitors think you don’t care about your online brand,they will assume you don’t care about what you sell or offer as a service.

A properly developed website, a properly optimized website, a properly nurtured website

Can be your best employee

Think about how you search the web …

How frustrated do you become when:

  • A page loads very slow
  • The site is difficult to navigate
  • The site is too busy, hard to see where to look
  • Information is outdated or incomplete
  • and worst of all, the site doesn’t have the information you searched for

If you think it’s only you that is frustrated by this, you’re not alone. These are also the items that Google looks at in their algorithm to rank which site goes where in the search results.

Search Engine Optimization Regina Company

These are just some of the 200+  factors in the Google algorithm that will hurt a site’s organic listing.

Keeping your website current, fast loading and relevant are important to Google and your site visitors.

 

It’s easier than you think to update your site

Educate your site visitors. We hear it all the time, a client can talk forever in a face to face meeting about their business, but when we ask for content for their site, they suddenly don’t know what to say.

Before become overwhelmed. If you have a staff meeting and ask staff to jot down ideas as they happen in the course of their day. Then when you have time, develop a few of those ideas into some site content.

We offer monthly maintenance plans through which we can assist you in these processes.  We’ll send you regular email reminders on these items to make sure you don’t forget to keep your site fresh.

Here are some ideas and tips on how to update/add things to your website. It doesn’t have to be paragraph upon paragraph.

  • Adding new staff and mention what they bring to your team (remember to delete staff who have left)
  • Add new products or services (again, remember to remove products and services you  may no longer offer)
  • Talk to staff that answer the phones or talk to clients and develop a frequently asked question (FAQ) section to the site
  • Shoot short videos on how to troubleshoot or install your product
  • Post new testimonials
  • Add relative, helpful links to help your visitors
  • If you use social media, add a social media feed to your site
  • A blog is an amazing tool to educate and inform your clients, it only takes a few moments to write one paragraph
  • Add a Call to Action
  • Add holiday hours

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