Keyword SearchWhat do you want to be found for by potential customers?
Keyword Research and Analysis for SEO
It all starts with the words or phrase typed into a search engine box.
Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the “right” key phrase can make the difference if the user finds you or your competitor.
What would you type in a search engine if you were looking for your business?
It’s not always about getting visitors to your site, but about getting the right visitors to your site. The usefulness of this intelligence cannot be overstated – with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are already actively seeking. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually every niche.
Keyword Research and Analysis for SEO is very important. Most business owners are too close to their business and tend to not think (or type) like their customers. You also need to keep in mind that some people are searching on their smartphones and tablets and may not want to type as many words.
When Regina SEO works with our clients, we often present them with few other options as well:
- alternate spellings of their business or product
- purposely misspelled words
- slang terms
- abbreviated words
You just never know what a person may type in to find you.
Would you type “Low fares to Mexico” or “Cheap flights to Mexico”
You cansee why Keyword Research and Analysis for SEO can be the difference on whether or not people find your business online.