How do people search the web?
Knowing how your customer’s search will help immensely
The next time you go to Google or Bing to search for something, stop.
Before you type anything in the search bar … stop … and think about what you are searching for.
- Are you searching for a product that is sold by thousands of stores and on thousands of websites?
- Are you searching for a website you visit often, but can’t remember is it a .com or .ca?
- Are you searching for general information on a topic, like “where to vacation in Mexico?“
- Are you searching for a service in your city?
Now think about the results you are looking for. For example, if you are searching for a plumber.
- Are you searching for a plumber because you want to renovate your downstairs bathroom?
- Are you searching for a plumber who can install a heater in your garage or in-floor heat or another specialty product?
- Or are you desperate and need a plumber NOW!
NOT every website is created equal
- Some websites were built by the business owner themselves (or their kids). They used a “free” service online and have little to no information on it or the wrong information. They think that because they have a website Google and Bing will find it.
- Some websites have been made by a professional web developer, but the site has not been optimized by a Search Engine Optimization expert.
- The website has been online for 10 years but has not been updated in 9 years.
- The website is not mobile friendly and does not fit properly on a phone.
4 Types of
How many times have you heard comedians joking about
‘how old the magazines are in the doctors’ office‘?
It’s the same for your website. Unless your website is set up to attract new users … once and only once, and you don’t expect them to return. Why would they return? If they read everything on your site the first time they visited.
Your website is not a bucket list item. The site needs to be updated and nurtured.
Now that you know about the above …
How sophisticated are you as a web user?
Are you searching for:
- Plumbers near me
- 24-hour plumbers
- Emergency service plumbers
- Plumbers who sell and install Lennox products
- Plumbers in Regina
- Plumbers in Regina who accept credit cards
- Professional Regina Plumbers who sell and install Lennox products that accept credit cards
As well, do you use your mobile phone to search? If you do are you …
- typing in your search query or
- using a voice search (OK Google on Android devices, or Siri on Apple /iOS devices)
- or do you have a Google Home, Google Home Mini, Amazon Echo (Alexa)
If you are using a voice search, you may notice you provide more details in a voice search than you would in a text search.
4 Types of
It's not a matter of BEING on the webIt's a matter of being FOUND on the web
Google searches like you and you search like Google
What Is an Informational Search?
An informational search is when a user searches a broad topic. The user is looking for “information”. It could be research for a school project or report for their work. The search results returned by Goole or Bing will very broad.
The user is not looking for any specific site and chances are they are not looking to make a purchase of a product or service.
An informational search may also indicate that the user has no idea where to start their search and chances are they will narrow their search keywords and search again. An informational search can be very frustrating as the sites returned in a search may lack the exact information the user is seeking.
What Is a Transactional Search?
A transactional search is one where the user has done their research. They know what they want, they just need to know where to buy it. They may search “Samsung Galaxy 6 Edge“. Search engines are generally really good at knowing where the user is and returns results based on that.
If there are no local sites that have been optimized for the search term, a user may have to add their city to the search to find a local company.
The user may also add keywords like “where to purchase a Samsung Galaxy 6 Edge”. Again, they know what they want, they are just looking where to purchase.
If you are a retailer or service provider, the transactional search is the search you want to be found for on a search engine (Google, Bing, etc.). As the user is ready to buy.
Voice Seach and SEO
Voice Search changing how websites are structured
We have officially caught up with The Jetsons
With more and more electronic devices launching what seems almost daily. Home automation and smartphones have changed how website content should be set up on the web.
Not to mention all of the home automation devices:
With more and more people using mobile devices to search, websites need to change.
People are using voice search on their smartphones, tablets or voice assistants. When people use voice instead of their thumbs on a mobile device or fingers on a laptop/computer.
According to an official Google statement. More than 50 percent of search queries globally now come from mobile devices.
What does this mean?
It means you have to think differently when writing content for your website. It still surprises us to stumble upon websites that use very, very generic page titles like: PRODUCTS. Google needs to know what type of products? Just using PRODUCTS as a page title means you are lumped in with every other website using just PRODUCTS.
Do you sell:
- Car Products?
- Pet Products?
- Hair care Products?
So now with Voice Search, people are using longer search terms to find what they want.
For example, with a text search, someone might have just typed “chicken soup recipes”. Now with a voice search, they will search “chicken soup recipes I can make in the microwave”
Searches with more details will show better results. Results that help the user find what they want faster. Making the user experience much better and faster.