Every link consists of two main elements. There’s the web address that the link is pointing to (the destination) and there’s the anchor text. The anchor text is the text that works as the link.
The easiest way of explaining this is to give you an example. Here’s a link to our contact page: Hire SEO Team. The destination of this link is https://reginaseo.ca/seo-services-regina, and the anchor text is “SEO Companies Regina”.
Anchor texts are particularly important for SEO. Whenever you’re trying to get a link back to your website it’s good to have a relevant keyword as the anchor text.« Back to Glossary Index