Redirection happens when you visit one specific page and immediately after that you’re being automatically redirected to a different page (with a different URL).
Essentially, there are two types of redirection: temporary and permanent. From a user’s perspective, there’s no difference between them, but there is one from a search engine’s perspective. 301 redirect is a permanent redirection. It informs search engines that the page they’re trying to access has changed its address permanently. This means that whatever rankings the page already has should be transferred to the new address (this doesn’t happen with a temporary redirection).« Back to Glossary Index