Types of Web Searches
Be found for the right type of search in Google & BingHow do people search the web?
Knowing how your customer’s search will help immensely
The next time you go to Google or Bing to search for something, stop.
Before you type anything in the search bar … stop … and think about what you are searching for.
- Are you searching for a product that is sold by thousands of stores and on thousands of websites?
- Are you searching for a website you visit often, but can’t remember is it a .com or .ca?
- Are you searching for general information on a topic, like “where to vacation in Mexico?“
- Are you searching for a service in your city?
Now think about the results you are looking for. For example, if you are searching for a plumber.
- Are you searching for a plumber because you want to renovate your downstairs bathroom?
- Are you searching for a plumber who can install a heater in your garage or in-floor heat or another specialty product?
- Or are you desperate and need a plumber NOW!
NOT every website is created equal
- Some websites were built by the business owner themselves (or their kids). They used a “free” service online and have little to no information on it or the wrong information. They think that because they have a website Google and Bing will find it.
- Some websites have been made by a professional web developer, but the site has not been optimized by a Search Engine Optimization expert.
- The website has been online for 10 years but has not been updated in 9 years.
- The website is not mobile friendly and does not fit properly on a phone.
These are just some of the factors that Google uses to index which site is listed higher than another site. Humans and Google, like to visit websites that are updated and maintained.
4 Types of
Searches
How many times have you heard comedians joking about
‘how old the magazines are in the doctors’ office‘?
It’s the same for your website. Unless your website is set up to attract new users … once and only once, and you don’t expect them to return. Why would they return? If they read everything on your site the first time they visited.
Your website is not a bucket list item. The site needs to be updated and nurtured.
Now that you know about the above …
How sophisticated are you as a web user?
Are you searching for:
- Plumbers near me
- 24-hour plumbers
- Emergency service plumbers
- Plumbers who sell and install Lennox products
- Plumbers in Regina
- Plumbers in Regina who accept credit cards
- Professional Regina Plumbers who sell and install Lennox products that accept credit cards
As well, do you use your mobile phone to search? If you do are you …
- typing in your search query or
- using a voice search (OK Google on Android devices, or Siri on Apple /iOS devices)
- or do you have a Google Home, Google Home Mini, Amazon Echo (Alexa)
If you are using a voice search, you may notice you provide more details in a voice search than you would in a text search.
4 Types of
Searches
It's not a matter of BEING on the web
It's a matter of being FOUND on the webGoogle searches like you and you search like Google
Informational Seach
What Is an Informational Search?
An informational search is when a user searches a broad topic. The user is looking for “information”. It could be research for a school project or report for their work. The search results returned by Goole or Bing will very broad.
The user is not looking for any specific site and chances are they are not looking to make a purchase of a product or service.
An informational search may also indicate that the user has no idea where to start their search and chances are they will narrow their search keywords and search again. An informational search can be very frustrating as the sites returned in a search may lack the exact information the user is seeking.
Transactional Seach
What Is a Transactional Search?
A transactional search is one where the user has done their research. They know what they want, they just need to know where to buy it. They may search “Samsung Galaxy 6 Edge“. Search engines are generally really good at knowing where the user is and returns results based on that.
If there are no local sites that have been optimized for the search term, a user may have to add their city to the search to find a local company.
The user may also add keywords like “where to purchase a Samsung Galaxy 6 Edge”. Again, they know what they want, they are just looking where to purchase.
If you are a retailer or service provider, the transactional search is the search you want to be found for on a search engine (Google, Bing, etc.). As the user is ready to buy.
Voice Seach and SEO
Voice Search changing how websites are structured
We have officially caught up with The Jetsons
With more and more electronic devices launching what seems almost daily. Home automation and smartphones have changed how website content should be set up on the web.
Android smartphones having Google Assistant and iPhones using Siri and Windows using Cortana.
Not to mention all of the home automation devices:
- Google Home
- Amazon Echo
- Apple Homepod
- and others
With more and more people using mobile devices to search, websites need to change.
People are using voice search on their smartphones, tablets or voice assistants. When people use voice instead of their thumbs on a mobile device or fingers on a laptop/computer.
According to an official Google statement. More than 50 percent of search queries globally now come from mobile devices.
What does this mean?
It means you have to think differently when writing content for your website. It still surprises us to stumble upon websites that use very, very generic page titles like: PRODUCTS. Google needs to know what type of products? Just using PRODUCTS as a page title means you are lumped in with every other website using just PRODUCTS.
Do you sell:
- Car Products?
- Pet Products?
- Hair care Products?
Well? Which is it? If Google doesn’t know, then they can’t organize (index) your site properly for what type of products you sell.
So now with Voice Search, people are using longer search terms to find what they want.
For example, with a text search, someone might have just typed “chicken soup recipes”. Now with a voice search, they will search “chicken soup recipes I can make in the microwave”
Searches with more details will show better results. Results that help the user find what they want faster. Making the user experience much better and faster.
SEO Companies Regina
Be Found on the First Page of GoogleRegina SEO Services
Why SEO Matters
If you have a website, you need SEO
Search Engine Optimization is often overlooked
Before you plan any marketing for your business, you need to consider SEO as a strategy. If your business relies on your website for leads, education, sales, then SEO is a must.
We don’t mean to scare you but its the truth. Years ago when the phone book was relevant, you had to be in the phonebook in order for customers to find you. Google is essentialy where people go to now to find products and services. When people don’t know where to find a product or who to hire to provide the service they are looking for, they search for it.
Did you know that over 90% of all online activitiy starts with a search?
Like it or not, Google is the #1 search engine. As of November of 2018, 73% of searches were powered by Google. Google didn’t invent search engine optimization, they just mastered it. All search engines have some sort of formula/algorithm that ranks which websites are listed first, second, 10th, 100th and so on. But because Google is the #1 search engine and if you want your website to be listed on Google … your website should be optimized for what Google is looking for.
There are 4 ways people search the internet. And that is changing all the time. Years ago “voice search” wasn’t even on the radar and in 2020 half of all online searches with be voice-based.
Increased Website Traffic
Well executed SEO will drive traffic to your site. When your site is listed on the first page of search engines for what people are searching for that is when you start getting more clicks.
More Bang For Your Buck
SEO works like an echo. When performed correctly, it will resonate through the internet as opposed to a billboard or radio ad. Once those are not in the public eye, then they are soon forgotten.
Your Competitors are Doing It
Tell us who your competitors are and we can prove to you whether or not they are performing SEO on their sites.
Lead. Follow. Or get out of the way.
SEO is providing a solution
When someone uses a search engine, they are looking for something (product, service, etc.). If they knew you provided that product or service, they would just search for your business or come directly to you.
Measurable & Calculable
With Google Analytics we can show which pages people are visiting. Which search words they used to find you. How long they stayed and what page they left your site on. Plus a whole lot more.
Whether you built your own website or
had someone else develop it.
The site can be evaluated for SEO and Page Speed.
Fill out the form on this page for a FREE home page analysis. We know that sounds too good to be true and usually that’snot a good thing, However, in in order for us to show you that we’re not selling snake oil, we know we need to show you how bad (or good) your site might be.
If we had to describe SEO in one sentence: Google reads and looks at your site like humans do.
Regina SEO Services can help your site be indexed by Google and humans. If Google can’t find you, who can?
How is SEO sold as a service?
SEO doesn’t have to be a intimidating, overhwhelming or intensive.
Search engine optimization does not expire like a billboard ad, radio ad or Facebook ad.
Proper SEO techniques on your website are long-lasting. It resides within the code of the website and the content of the website. These are the things that Google is looking for.
Still wondering if you require Search Engine Optimization?
If you answer YES to one or more of the following questions, then you need SEO Services Regina.
- Do you have an existing website?
- Considering a website for your business?
- Do you have competitors?
Request a Consultation
Considering search engine optimization for your website? We would love to help.
Building your own website is one thing, performing search engine optimization on that website is another
SEO is not a one-time "switch" that is turned on or off.
SEO is a process. A website needs to be checked to see if it is ready for SEO. If it isn't then it needs to be prepared. Then an overall review of your business and your competitors, locally, nationally, and internationally should be completed.
It sounds overwhelming, but it doesn't have to be.
Let us take on the burden and we will break up the process into smaller, attainable tasks.
Fill out the form to begin
Have a look at the Google search results for something as simple as “plumbers in Regina”.
The results show “About 21,4000,000 results”.
How is that possible?
There are not over 200,000 plumbers in Regina. What Google is doing is finding websites for plumbers and results for Regina. Google’s algorithm is then sifting through all of those websites and bringing the most relevant websites to the top of the first page. The sites that have the most relevance to “plumbers Regina” are listed first. This is how SEO works.
Without SEO, you are taking a chance that Google will find your site. But can you compete with 200,000 plus websites without SEO? Try it for yourself. Search a produt or service you sell and add “Regina” to the search. How many results does it return?
Help Google Find You
Search Engine Optimization helps Google find your site for what you want it to be found for.Some SEO is better than no SEO
If your company website is not being found on the first page of Google and you want it to be found. Then consider having some SEO performed for your website. Regina SEO can work with any budget. Keeping in mind that results will take longer the lower the budget. With over 200 factors in Google’s algorithm,
There are many levels of search engine optimization we can help clients with, in fact we generally recommend to our clients that we start slow just to show how their page rank can move with just a little bit of SEO.
FREE No Obligation Quick Report
No foolin’. SEO Services Regina understands that you may not understand the importance of Search Engine Optimization.
That’s why we want to show you. The home page of your website is the first one Google looks at to index your website on their search engine. If it’s not optimized right then you are in trouble.
Why do you think the yellow pages and newspapers are selling SEO services? There medium is dead or dying.
Top 5 Reasons Why SEO Services Regina Matters
Every business needs to have a strong reputation online. We increase your online presence through Search Engine Optimization (SEO) and Internet Marketing techniques that work.
Google is the #1 Search Engine for a reason. Their formula (algorithm) for finding the information people are searching for is remarkable.
But ... their algorithm only works when it finds what it is looking for on websites. If the information is not findable by Google, then the website won't be listed as high as other sites.