SEO Companies Regina

About Regina SEO and Regina SEO Services

Does SEO help?

To survive in today’s competitive market, SEO is imperative

The search engine serves millions of users per day with the answers that they are looking for.If you have a website then you need SEO. Why?

Think of it like this. If you just launched a new website today … after you tell your friends and family about the new site. Then what? If you are an existing business, you may have an email database to send a not to all of your clients. Now what?

You might add the website address to your business cards, email footer, maybe as a decal to your vehicle. Cool. Now what?

Maybe you run some billboards or a radio ad, a newspaper ad or worse a yellow pages ad,

Gone are the days that you only had to worry about the competitor down the street or across town. Chances are you have competitors all over the world now, thanks to the internet. But that is no need to panic. As much as the internet opened the door to new competitors, it also opened the door to compete with bigger competitors.

Think of the big box store that opened up that now competes with you. You know the one, with franchises all across the country and the world. Thanks to SEO, you can now compete with them. Chances are their web/SEO team for the big box store is not optimizing the corporate website for one city. This is your advantage. A strategy can be established to promote your best selling products, in your city, region or neighbourhood.

Unless your business has no competition whatsoever. If you think you have no competition … think again.

Explaining the benefits of SEO is more difficult that explaining how SEO works. Its difficult to fathom that businesses will still advertise in the yellow pages or on billboards.

But … the internet is still in its infancy. Especially if you compare it to how businesses used to advertise. The phone book used to be the go to place to locate a business or service. Howeve

SEO will improve a website’s visibility, but what other real value does it offer? Why is SEO so important?

These 12 reasons should offer some clarity. Regardless of the industry or business size. Why businesses need SEO to take their brand to the next level.

Everyone WANTS to be on Google, but most think it will happen on its own.

An SEO team consists of:

Search Engine Optimization Copywriters
Web Developers
Search Engine Optimization Strategists
Social Media Marketers
Search & Research Specialists
Content Bloggers
Web Analytics
Focus Group

Treat your website like an employee.

What do we mean by that?

If you have an employee, you should:

Review their performance
Train them to perform new tasks or correct their mistakes and shortcomings
Let them go if they are not working out.

A website can do a whole host of things for your business and they will work 24 hours a day and 7 days a week. If your website isn’t generating leads, providing directions to you location, answering customer questions, providing all the information your customers want and need, then you need to re-train your website or fire it and find a new one.

You wouldn’t put up with it from an employee, so why is it okay to let your website get away with it?

Over 90% of online traffic STARTS with a search engine

Organic search Is often the primary source of website traffic

Organic search is a huge part of most business’s website performance. This organic traffic is a critical component of the sales funnels. The goal is to direct potential customers to your website. Getting users to complete conversion or engagement.

There are still many search engines used…. but we all know Google is the king. But don’t ignore Bing. There are a lot of computer users that still use Internet Explorer or Microsoft Edge. The default search engine is Bing for both browsers.

Google owns about 75 percent of the search market. It’s the clear-cut leader and thus it is Google’s guidelines that are important to follow.

But the remaining 25 percent of the market owned by other engines is valuable to brands, too.

Google , is the most visited website in the world. Gmail also happens to be the most popular email provider in the world. Not to mention YouTube is the second largest search engine.

Being visible as a trusted resource by Google and other search engines are always going to work in a brand’s favor.

Quality SEO and a high-quality website will pay dividends.

Local SEO Means Increased Engagement, Traffic & Conversions

With the rise and growing domination of mobile traffic. Local search has become a fundamental part of small- and medium-sized businesses’ success.

Local SEO aims at optimizing your digital properties for a specific vicinity. Helping people find you quicker and easier. Putting them one step closer to a transaction.

Local optimizations focus on specific towns, cities, and regions. To establish a viable medium for a brand’s message on a local level.

We do this by optimizing the website and its content. Including local citations and backlinks. As well as local listings relevant to the location and business sector a brand belongs to.

SEO Builds Trust & Credibility

The goal of an experienced SEO is to establish a strong foundation. A quality website with a clean, effective user experience. A website that is discoverable in a search query. A site that other sites will trust and offer credibility.

Many elements go into establishing authority with search engines like Google. Earning authority takes time as a result of elements like:

Quality backlink profiles
Positive user behavior
Machine-learning signals
Optimized on-page elements and content

But establishing that authority will do more for a brand than most, if not all, other digital optimizations. Problem is, it’s impossible to build trust and credibility overnight … like real life. Authority is earned and built over time.

Establishing a brand as an authority takes patience. As well as effort, and commitment. But it also relies on offering a valuable, quality product or service.

Part of a balanced approach that allows customers to trust your brand.

Good SEO Also Means a Better User Experience

Everyone wants better organic rankings and the greatest visibility. Few realize that optimal user experience is a big part of getting there.

Google has learned how to interpret a favorable or unfavorable user experience. You may have noticed that websites have added their phone number and email at the top of the site. This allows a user to find this information without having to jump to a ‘contact us’ page. Nothing worse for a user to have to leave the page they are currently on, to find your contact information. Then having to go back to the page they were on to discuss. A positive user experience has become a pivotal element to a website’s success.

Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer.

A clear example of building a strong user experience is how Google has become more and more of an answer engine. By offering the sought-after data on the SERPs (search engine results pages) for users.

The intention of that is offering users the information they are looking for in fewer clicks.

Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor.

SEO Impacts the Buying Cycle

Customers do their research. That’s one of the biggest advantages of the internet from a buyer perspective.

Using SEO tactics for business is critical. Optimizing the site to relay your business promotions, products and changes. for good deals, groundbreaking products and/or services, and the importance and dependability of what you offer customers will be a game changer.

It will also impact the buying cycle in a positive way when done right.

Brands must be visible in the places people need them for a worthy connection. Local SEO enhances that visibility and lets potential customers find the answers, and the businesses providing those answer.

SEO Best Practices Are Always Changing

They are not changing for the sake of change. Google monitors what users are doing online and how technology is changing. They then make changes to the algorithm (formula) for better search results.

It’s great to have SEO tactics implemented on a website and across its digital properties. But if it’s a short-term engagement (budget constraints, etc.) and the site isn’t re-evaluated consistently over time, it will reach a threshold where it can no longer improve because of other hinderances.

The way the search world evolves … at the discretion of Google. Requires constant monitoring for changes to stay ahead of the competition. Staying on page 1 and higher up on page 1 is the goal.

Being proactive and monitoring for major algorithm changes is always going to benefit the brands doing so.

We know Google makes thousands of algorithm changes a year. Fall too far behind, and it will be extremely difficult to come back. SEO pros help to ensure that is avoided.

Understanding SEO Helps You Understand the Environment of the Web

With the ever-changing environment that is the World Wide Web. It can be a challenge to stay on top of the changes as they take place.

But staying on top of SEO includes being in the loop for the major changes taking place for search.

Knowing the tactics used by other local, comparable businesses and competitors.

SEO Is Relatively Cheap

Sure, it costs money. All the best things do, right?

But SEO is relatively cheap in the grand scheme of things. The payoff will most likely be considerable in terms to a brand’s benefit and bottom line.

This isn’t a marketing cost; this is a true business investment. Good SEO implementation will hold water for years to come. And, like most things in life, will only be better with the more attention (and investment) it gets.

SEO is a Long-Term Strategy

SEO can have a noticeable impact within the first year of action. Many of those actions will have an impact that lasts more than several years.

A yellow pages ad or billboard is only as good as it is being seen. Advertising in the public eye is only as good as your budget allows for.

As the market evolves, yes, it’s best to follow the trends and changes. But even a site that hasn’t had a boatload of intense SEO recommendations implemented will improve from basic SEO best practices.

And the more SEO time, effort, and budget that is committed to it, the better and longer a website stands to being a worthy contender in its market.

SEO is Quantifiable

Not too many other marketing tactics can say that.

Sure, billboards and radio may work in the short term. Unless a person needs what is being displayed on a billboard or in the radio ad, it may not resonate very long. If your billboard or radio advertisement runs for an extended period of time it may achieve results. But … when someone is truly ready to buy something, and unless they know where to get it, they are searching online for it.

While SEO doesn’t offer the easier-to-calculate ROI like that of paid search (Search Engine Marketing). You can measure almost anything with proper tracking and analytics. If all of your marketing points users to your homepage, you will never be able to determine which advertising medium is working.

The big problem is trying to connect the dots on the back end. Since there is no definitive way to understand the correlation between all actions taken. Still, it is worth understanding how certain actions are supposed to affect performance and growth, and hopefully, they do.

Any good SEO is going to be aiming at those improvements, so connecting the dots should not be a challenge. Brands also want to know and understand where they were, where they are, and where they’re going.

There’s no better way to show the success of SEO, either. We all know the data never lies.

SEO Brings New Opportunities to Light

High-quality SEO will always find a means of discovering and leveraging new opportunities. Let’s face it unless all potential customers know about you then you shouldn’t worry about being on Google. Once you have sold your products and services to those who know about your site, how are you planning to find new clients?

Ultimately, for the most part, people tend to search what they are looking for. It’s just too easy to “Google it”.

Offering quality SEO to brands means submersing an SEO team in everything that is that brand. It’s the only way to truly market a brand with the passion and understanding that brand’s stakeholders have for it: becoming a stakeholder.

The better a brand is understood, the more opportunities will arise to help it thrive.

If You’re Not on Page 1, You’re Not Winning the Click

It’s no secret in the world of SEO that if you’re not on Page 1, you’re likely not killing the organic search game.

A recent study shows that the first three organic search ranking positions result in nearly 40 percent of all click-throughs, while up to 30 percent of all results on Page 1 and 2 don’t get clicked at all.

SEE WHO GETS THE CLICKS ON GOOGLE.

What does this mean? Two things:

If you’re not on Page 1, you need to be.

There are still too many instances when a user types a search query and can’t find exactly what it’s looking for.

Conclusion

Implementing strong, quality SEO on your website and digital properties is always going to be beneficial. It should be the first step in your marketing strategy,

There is no point in other marketing tactics unless you can track what they are all doing.

Ready to drive traffic and business to your website?

If you are serious about increasing the traffic to your website and are ready to help us help you
then contact SEO Services Regina.

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