SEO Companies ReginaAbout Regina SEO and Regina SEO Services
To survive in today’s competitive market, SEO is imperative
Treat your website like an employee.
What do we mean by that?
If you have an employee, you should:
- Review their performance
- Train them to perform new tasks or correct their mistakes and shortcomings
- Let them go if they are not working out.
A website can do a whole host of things for your business and they will work 24 hours a day and 7 days a week. If your website isn’t generating leads, providing directions to you location, answering customer questions, providing all the information your customers want and need, then you need to re-train your website or fire it and find a new one.
You wouldn’t put up with it from an employee, so why is it okay to let your website get away with it?
Over 90% of online traffic STARTS with a search engine
Organic search Is often the primary source of website traffic
Organic search is a huge part of most business’s website performance. This organic traffic is a critical component of the sales funnels. The goal is to direct potential customers to your website. Getting users to complete conversion or engagement.
There are still many search engines used…. but we all know Google is the king. But don’t ignore Bing. There are a lot of computer users that still use Internet Explorer or Microsoft Edge. The default search engine is Bing for both browsers.
Google owns about 75 percent of the search market. It’s the clear-cut leader and thus it is Google’s guidelines that are important to follow.
But the remaining 25 percent of the market owned by other engines is valuable to brands, too.
Being visible as a trusted resource by Google and other search engines are always going to work in a brand’s favor.
Quality SEO and a high-quality website will pay dividends.
Local SEO Means Increased Engagement, Traffic & Conversions
SEO Builds Trust & Credibility
The goal of an experienced SEO is to establish a strong foundation. A quality website with a clean, effective user experience. A website that is discoverable in a search query. A site that other sites will trust and offer credibility.
Many elements go into establishing authority with search engines like Google. Earning authority takes time as a result of elements like:
- Quality backlink profiles
- Positive user behavior
- Machine-learning signals
- Optimized on-page elements and content
But establishing that authority will do more for a brand than most, if not all, other digital optimizations. Problem is, it’s impossible to build trust and credibility overnight … like real life. Authority is earned and built over time.
Establishing a brand as an authority takes patience. As well as effort, and commitment. But it also relies on offering a valuable, quality product or service.
Part of a balanced approach that allows customers to trust your brand.
Good SEO Also Means a Better User Experience
Everyone wants better organic rankings and the greatest visibility. Few realize that optimal user experience is a big part of getting there.
Google has learned how to interpret a favorable or unfavorable user experience. You may have noticed that websites have added their phone number and email at the top of the site. This allows a user to find this information without having to jump to a ‘contact us’ page. Nothing worse for a user to have to leave the page they are currently on, to find your contact information. Then having to go back to the page they were on to discuss. A positive user experience has become a pivotal element to a website’s success.
Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer.
A clear example of building a strong user experience is how Google has become more and more of an answer engine. By offering the sought-after data on the SERPs (search engine results pages) for users.
The intention of that is offering users the information they are looking for in fewer clicks.
Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor.
SEO Impacts the Buying Cycle
Understanding SEO Helps You Understand the Environment of the Web
SEO Is Relatively Cheap
SEO is a Long-Term Strategy
SEO is Quantifiable
Not too many other marketing tactics can say that.
Sure, billboards and radio may work in the short term. Unless a person needs what is being displayed on a billboard or in the radio ad, it may not resonate very long. If your billboard or radio advertisement runs for an extended period of time it may achieve results. But … when someone is truly ready to buy something, and unless they know where to get it, they are searching online for it.
While SEO doesn’t offer the easier-to-calculate ROI like that of paid search (Search Engine Marketing). You can measure almost anything with proper tracking and analytics. If all of your marketing points users to your homepage, you will never be able to determine which advertising medium is working.
The big problem is trying to connect the dots on the back end. Since there is no definitive way to understand the correlation between all actions taken. Still, it is worth understanding how certain actions are supposed to affect performance and growth, and hopefully, they do.
Any good SEO is going to be aiming at those improvements, so connecting the dots should not be a challenge. Brands also want to know and understand where they were, where they are, and where they’re going.
There’s no better way to show the success of SEO, either. We all know the data never lies.
SEO Brings New Opportunities to Light
High-quality SEO will always find a means of discovering and leveraging new opportunities. Let’s face it unless all potential customers know about you then you shouldn’t worry about being on Google. Once you have sold your products and services to those who know about your site, how are you planning to find new clients?
Ultimately, for the most part, people tend to search what they are looking for. It’s just too easy to “Google it”.
Offering quality SEO to brands means submersing an SEO team in everything that is that brand. It’s the only way to truly market a brand with the passion and understanding that brand’s stakeholders have for it: becoming a stakeholder.
The better a brand is understood, the more opportunities will arise to help it thrive.
If You’re Not on Page 1, You’re Not Winning the Click
It’s no secret in the world of SEO that if you’re not on Page 1, you’re likely not killing the organic search game.
A recent study shows that the first three organic search ranking positions result in nearly 40 percent of all click-throughs, while up to 30 percent of all results on Page 1 and 2 don’t get clicked at all.
What does this mean? Two things:
If you’re not on Page 1, you need to be.
There are still too many instances when a user types a search query and can’t find exactly what it’s looking for.