The process of building high quality linkage data that search engines will evaluate to trust your website is authoritative, relevant, and trustworthy.

A few general link building tips:

  • build conceptually unique linkworthy high quality content
  • create viral marketing ideas that want to spread and make people talk about you
  • mix your anchor text
  • get deep links
  • try to build at least a few quality links before actively obtaining any low quality links
  • register your site in relevant high quality directories such as DMOZ, the Yahoo! Directory, and Business.com
  • when possible try to focus your efforts mainly on getting high quality editorial links
  • create link bait
  • try to get bloggers to mention you on their blogs
  • It takes a while to catch up with the competition, but if you work at it long enough and hard enough eventually you can enjoy a self-reinforcing market position